Neil Asher – why I love junkmail

This will shock you but I love My Junk Mail!! – Neil Asher

Neil Asher Rocks!

Neil Asher - I love Junk Mail!

I’ve discussed direct marketing and gave you five different ways that it can be utilized including (but certainly not limited to) advertising in media, electronic media (Radio, TV, etc.), the internet, mail, telemarketing, and door to door selling.

Of all these direct marketing methods I’m most partial to direct mail. I like direct mail for many different reasons including:

#1: There are lots of options regarding formatting costs.

#2: You get things directly into the hands of the prospect.

#3: At least for a brief moment you have the person’s undivided attention.

#4: It is completely results measurable.

#5: It can be combined with other marketing methods. And

#6: You can learn to do your own copy and graphic work.

There are several different ways you can use direct mail too, including acquiring or attracting new customers as a pre-approach prior to a telephone or personal call and to communicate with existing customers.

I suggest you immediately begin opening and reading all of your so-called ‘junk mail’ and building files for each the categories of uses I mentioned. Keep the pieces that strike you as interesting and effective.

Personally…I love junk mail!

Thousands of companies spending millions of dollars to educate me about savvy marketing techniques that I can adapt to my businesses. The big companies that do a lot of direct mail marketing are very sophisticated in their methods.

They employ the very best writers and consultants, people who often command anywhere from ??10,000 to ??25,000 just to write a sales letter. These guys are sharp. You can learn from their work. These companies test, test, test and test some more.

So your junk mail is bringing you the end results of collaboration between the brightest direct marketing minds and the costliest marketing research in the country. I’ll dare you throw it in the wastebasket.

with much warmth

Neil Asher

why get married?

True Love - Neil Asher

Neil Asher - are you in a relationship?

I am, I have a very different view of relationships to most people and today I’d like to share with you some of my beliefs about relationships and what the purpose of them is.

The purpose of all relationships is to dissolve the barriers that keep us from recognizing the love that already is and expressing the love we ultimately are.

We each have a hierarchy of values; from the things we think are extremely important, all the way down to the things we think don’t matter. Your values dictate your destiny. Anything that supports your highest values you call “good” and are attracted to; anything that challenges them you call “bad” and are repelled by.

Your values are based on the perception that something is missing, that a void exists. But the Law of Conservation says that nothing is missing, it’s just in a form you haven’t recognized. You think you’re missing it; therefore, you seek it, and anything you think supports that search you call good and anything that challenges it you call bad.

Our values determine the way in which we conduct our relationships.

There are three ways to conduct a relationship, and each one has an entirely different outcome.

A careless relationship is one in which you project and focus on your own values without considering your partner at all.

A careful relationship is when you think in terms of your partners values without considering you own.this one is called “walking on eggshells”. Both are one-sided approaches that ignore the other person and create tension in the relationship.

But a caring relationship is one where you communicate your values in terms of theirs. You think of both sides simultaneously, expressing your love for yourself and each other. The definition of caring is knowing someone well enough to know their values and caring enough to express your values in terms of theirs. Whenever something supports your values, you take away the rules, and when something challenges your values, you set rules. Nations do it, companies do it and you do it in relationships. You set up rules when your values feel threatened.

Often when we’re in a relationship, we unwisely think the other person is supposed to be like us but if any two people are exactly the same, one of them is unnecessary. The purpose of a relationship is to teach us to love the parts we’ve disowned. Each person has their own set of values and no two people have the same set.

Each person expresses love through his or her own values. When we honor our partners value system, we realize that we’re surrounded by love in forms we don’t even recognize. The power to transform your life is in your heart. You only need the courage to open it.

with much warmth

Neil Asher

quit your coaching job

You are so excited to have your new coaching business. You love to interact with clients or customers, and to create, create, create!

Then you are hit with realization that paperwork, finances, marketing and all that business stuff is eating away at your time. And much of it you don’t even like to do. Your own business starts to become just another job– with more responsibility.

The answer is ‘systems’. You want to set up systems so your business practically runs itself. You can think of a system as a recipe for a part of your business.

Part of being your own boss is the flexibility of working when you choose and traveling when you want. When you are doing everything yourself and doing it the hard way, you lose this flexibility. You become tied to your job 24-7. Put systems in place so you don’t always have to be there.

An Example
As an illustration, say you had a chili making business in your backyard. Taking orders was wasting a lot of your time. So, you decide to systemize it. You create an order taking process- what you say, forms to use, how payment is taken, and so on. Once you have a good system in place you can hire a high school student to take orders for you, teaching him or her the system. It’s easy for them to remember because you wrote it all down and put it in your Systems Manual!

So which part of your business takes up a lot of your time? Write down the process for handling that area. Refine it. Improve it. Then put it in your Systems Manual, and find someone who can learn to do it well, at the lowest possible price.

Checklists
One way to systemize is to use checklists. When you create a system, remember it by writing it down or typing it up. You could have a checklist for proofing your web site, checking your newsletter or submitting articles.

Checklists are also great for routines. You can write down what you want to do every day, every week, each month and every year for your business.

Here is an example for a coaching business. Suppose you wrote a list of what you’ll do every week…

Weekly Coaching Checklist

Billing

Write follow-up letters

Write one article

Get completely caught up on e-mails

Contact 3 former clients

Have lunch with a colleague

Do a weekly review

Make sure calls are set up for clients

Set up 5 exploratory sessions

Contact one radio station to suggest an interview

Software
A lot of software exists now to help systemize your business, from accounting to promoting your web site to working your affiliate program (automatic sales force) to compiling your e-books. For example…

Out Source…
If a part of your business is difficult for you, too time consuming or you really don’t like doing it, hire it out. Find a virtual assistant to do customer service, go through your e-mail, research, or organize your travel plans. My assistant Carmel has eased up my workload tremendously. Your accountant can handle your finances. The kid next door can stuff envelopes, or even clean your house! Now you can concentrate on your business.

Note: Of course you may not be able to afford all this at once. That’s where profit comes in. You want to generate a small profit in the business. Then use some of that to invest in a system. Then grow the profit a little more, and use some of that to invest in another system.

Where can you systemize?

Here are some examples to get you thinking…

  • Taking phone calls
  • Billing
  • Tracking your time
  • Using autoresponders for e-mail you send frequently  (I use www.totalbusinesscart.com)
  • Cleaning your office/house
  • Paperwork and filing
  • Online tracking system for your web site
  • Marketing
  • Book keeping
  • Product delivery
  • New client or customer welcome packs
  • Client Follow-up
  • Get started on creating systems for your business today!

with much warmth

Neil Asher

no one needs a coach!

When I was starting out as a coach in 2001 I looked around for the leading coach in Australia (and chose Caroline McCourty). For my next coach I did everything i could to get Tony Robbins to coach me, he wouldn’t but hey it’s great fun trying :-)

My current coaches are as follows:

Dr John F Demartini
A venture capitalist who last year made over £147 million
A Retired CEO who has built 8 multi million dollar businesses

I believe this track is appropriate for high flyers – those going for big achievements.

If you truly believe coaching is valuable, it’s just common sense to have your own coach. Choose the right coach for you, and it will definitely fast track your practice.

I want to share a few tips to help you choose the right coach for you. After all, it can be a sizeable investment….let’s make it pay off!

You’re after a coach who has something you want. Are they a well paid professional speaker? Do they have forty clients? Are they in the corporate market? Do they LOVE their life? Are they working in your dream niche? Do they own a seaside home? Ar they hugely visible in the media? Are they a master at helping coaches become hugely succesful ;-)

Dream the kind of practice you want, and find someone who has it.

Ideally, you’re also looking for someone with experience in getting new coaches started. They may have what you want, but there’s no guarantee they can impart/teach what they know.

Anything from £200 to £500 p.m. is reasonable providing they can demonstrate results and have testimonials.

Searching
You can do a search for “mentor coach” at any internet search engine e.g. http://www.google.com You might try the coach referral service at New Insights - which allows you to limit your search to the coaches who offer mentor coaching (note – this does not mean they have experience in this). You can search for a New Insights Master Coach at our web site.

Questions to Ask
Most coaches are willing to answer some of your questions, and even do a free trial session before you sign on. Some good questions to ask are:

  • How long have you been coaching?
  • What training have you had?
  • How many coaches have you/are you currently mentoring?
  • What kind of results have your mentorees had?
  • Can you provide email addresses of a couple of coaches you’ve worked with?
  • Could you please provide details of your practice? (Fees, # clients, different revenue streams)
  • What do you love about your practice?
  • What’s great about your life?

Check Them Out
Lastly, you want to feel comfortable with this person. Interviewing or trialing one to three coaches should be sufficient. They no longer have to be in your country – just make sure if they’re overseas that they are willing to cover the cost of phone calls, or factor this into your monthly fee. Be aware they may not be willing to do a free session with you if you are doing this with a number of coaches. (I know I don’t like to – I prefer people do their research on the net first, even talk to other coaches first, and ask me for a chat only once they’re pretty sure they want to work with me).

Investment
If you’re concerned about the investment, consider what your return on that monthly investment might be. In most cases, you only need 2-4 paying clients to cover the cost of your mentor coach. And if your coach can’t increase help you increase your client list by MORE than 2-4, something’s missing! It can be very empowering to hire a mentor coach, and set a goal of bringing in enough coaching income to cover the cost of your own coach by a particular date.

Remember, you don’t need a mentor coach. No-one NEEDS a coach. It’s just a faster, more fun, and often cost-effective road with one.

Enjoy!

with much warmth

Neil Asher

How To Think Successfully

Neil asher – How To Think Successfully

Today I want to switch gears a bit and talk about thinking. More specifically, thinking to succeed.

There’s an excellent scene in an old motivational film by Doctor Eden Rowell titled, ‘You Pack Your Own Chute,” that illustrates the problem with most thinking and the way you have to think to succeed. Doctor Rowell draws a 1 and an ‘X’ in the sand and challenges a friend to turn it into a six with one line. He tries several possibilities, putting a one behind the ‘X.’ Finally she draws an ‘S’ in front making the drawing into the word ‘six.’

Her friend protests saying that she indicated it had to be done with a line but an ‘S’ is nothing more than a curved line it’s just that we think of a line as being straight. We need to be able to step outside the confines of conventional, habitual thinking.

A classic example of the problem, of course, is the railroad industry. They mistakenly thought they were in the railroad industry instead of seeing themselves in the transportation industry Neil asher.

What business are you in? As your business grows and prospers you’ll probably redefine that business many times. McDonald’s, for example, began as a hamburger stand. Today among other things McDonald’s is a huge and powerful commercial real estate company investing and building a property empower with franchisee’s leases as funding.

Continual frequent rethinking of what your business is, should be, can be and will be is a great success strategy. Regardless of the redefinition though the most important strategy of all is playing simple excellence. The book ‘In Search of Excellence,’ has been very good for business. It has caused many companies and business people to do better thinking about the quality of what they do and produce.

As I travel, fly airlines, stay in hotels, rent cars, eat in restaurants, deal with many different people supplying the different companies I have interests in, I’m most often disappointed by the lack of excellence and the lack of concern for excellence apparent in most businesses. But thrilled by the occasional examples of real commitment to quality.

Fortunately the British consumer and the business client is, I think, growing gradually more demanding and those firms that invest as much time, effort and money in fostering quality and products and customer service as they do in advertising, are going to see real dividends from their decisions.

In my opinion the way for a hotel chain to become number one is to cut their ad budget and invest in better people and more training for their front desk staffs. A car dealer could prosper by making their service departments better rather than getting a better ad agency. The excellence movement sparked by that book is a good positive, productive encouraging one. I think every business person should read ‘In Search of Excellence,’ ‘Passion for Excellence,’ and other books about quality and think of quality as a marketing strategy.

With my kidz 5 a day business I strive for customer service above and beyond what people expect, it costs a little more to provide but the payoff is twofold:

1. My customers love it and enthusiasticlly recomend us, we love neil asher! :-)

2. We feel better as a result of this, I think this is a very over looked part of giving great service, your team will do better if they feel they are helping and making a difference. It’s an intangible thing but I believe a very important one.

with much warmth

Neil Asher

who you gonna trust?

Neil asher – Today I would love to share with you another law of inspiration called the Law of Trust.

Believe In The Power of YOU! Neil ASher

This isn’t something you do on an offshore investment, necessarily.

This is about you  in relationship to the whole universe.

Think!

Imagine if you were to perceive and create in your mind the idea that “The world sucks!” “The world doesn’t work!” “People are crazy today!” “Look at what this world is coming to!” Imagine a perception that there is chaos, traumas, problems, and we are all victims of circumstance. There is nothing you can do about all these issues, and you feel helpless and hopeless.

For an easy way to do this watch Fox news whilst worrying

Do you think that is going to get you where you would love to be in life? Not in my experience! Some people say, “Well, we don’t want a ‘Pollyanna’ experience, where we think everything is fine, everything’s dandy, and we’ll just get in this Pollyanna mindset where we don’t want to look at the problems and issues of life!”

However, I believe there is wisdom in trusting the universe. This is an intuitive process. Imagine that you were to go through life, and no matter what happened, positive or negative, you were capable of extracting service, benefit, and a value from it. In other words, even if there were something terrific or terrible, you could extract a benefit.

I believe that it is wise to perceive the universe as doing whatever it can to assist you in getting whatever you truly would love in life. When you make that leap of intuition, you begin to perceive the events around you neil asher differently.

Instead of looking at a situation and saying “Yuck!” and blaming and giving excuses, you say, “I am accountable for my reality. I have the ability to change my perception.” By the way, William James said one hundred years ago, “The greatest discovery of our generation is that human beings can alter their lives by altering their perceptions of mind.” Why not change your perception so that no matter what happens in your life, you receive an opportunity to grow.

You receive positive and negative feedback to inspire you to be greater. The universe is doing an assisting process. It is making you great!

“Let us create in our minds the idea that the universe is someone worthy of trust.” Let us personify it, and imagine it being trustworthy. It is doing whatever it can to assist you. When you filter life through trust, amazing things happen! Instead of seeing an ordinary event as a mistake, you say, “No! That is an opportunity. That is a gift! You extract from the same event, with new perceptions-opportunities, resources, ideas, and friends.

I will give you an example. I was walking down the aisle of an airplane one neil asher time, and I bumped into somebody. I could have said, “Oh! Excuse me.” But I didn’t. I turned around and said, “Oh! Hi! I’m Neil. I must have been meant to bump into you today. You are someone who is very attractive, and I have obviously been attracted to you!” I turned my whole perception around, and started a conversation. I sat down with them, and moved my seat around just to meet with them, and I got a business opportunity! Because I saw that there are no mistakes, there is nothing but a universe trying to assist me, and I trusted it.

The Law of Trust is basically to love life, and to trust that no matter what happens, it is serving you. It makes a difference in my perspective. It makes my life different. It can make yours different, too

with much warmth

Neil Asher

would you rather be right or rich?

Neil asher – Looks DO Matter

What You Think You Are vs What Others See - Neil Asher

It’s important to understand that most customer impressions are formed with non-verbal input not verbal. The appearance you present, the image you offer will have much more impact than whatever you say.

In the training and consulting work that I do with coaches, I find definite measurable differences in their practices related to the packaging. By packaging I mean the attire of the coach and I do suggest certain, specific modes of dress to those people.

In my own business activities, I most often wear a dress shirt and tie and either a suit or sport coat. Usually when I lecture I wear a suit. I’ll be the first to tell you that I think the necktie is a stupid, useless invention. I’ve lived in cold climates and can tell you that it does nothing to keep you warm. For tall guys like me a necktie’s too short to hold up your drawers.

I mean it does nothing.

But some years ago I sat across the desk from a bank vice president and had him actually say to me, “You can’t be president of a company your not even wearing a tie.” Sure that’s stupid but it happened and it brings up two interesting success principles.

One – for every ten that say it, there are ten thousand who think it.

Two – would you rather be right or rich? Neil asher says RICH!

You see when we develop marketing and business strategies we can’t base our thinking on what should be, our thinking has to be based on what is. I think an important part of effective customer relations is a combination of all these preliminary impression factors. Your business has to clearly and immediately demonstrate that it lives up to its advertised promise. In the first impression stage courteous, competence and integrity has to be communicated.

Okay, now we’ve talked about first impressions as it relates to customer relations, but what can you do after the initial contact in order to foster customer retention?

more next time.

with much warmth

Neil Asher

STRESS!

Neil Asher – A New Way to Handle Stress

Stressed out of your mind! Neil ASher

What is Stress?

Stress may arise from suddenly discovering that the wife that you have been married to for eight years, who has been posing as a flight attendant for American Airlines, is actually a CIA undercover agent working on a drug smuggling Columbian cartel case.

It may occur when you discover that your new husband is actually a former bank robber recently released from prison. Of course these more extreme examples are less likely to occur than having more month at the end of your money; wondering if your husband or wife is having an affair and about to leave you or possibly having your car breakdown on the way to an important meeting or presentation.

Many more common events in daily life can initiate varying degrees of stress. But in any case stress ultimately boils down to imbalanced muscular or physiological reactions resulting from neuro-hormonal responses arising from imbalanced sensory perceptions, ones generally accompanied by fear and guilt.

When we unwisely exaggerate and minimize the daily pains and pleasures of life we experience hormone related anxiety, guilt-ridden stress and feel our lives are momentarily spinning out of control with chaos.

Before we look at a revolutionary new approach that dissolves the unhealthy and chaotic feelings associated with stress, let me first define fear and guilt. Fear arises when you assume that in the near or far future you are going to experience more pains than pleasures, more losses than gains or more negatives than positives.

On the other hand, guilt arises when you assume that in the near or far past you caused more pains than pleasures, more losses than gains or more negatives than positives.

Since each event in life has both positive and negative components or repercussions anytime we misperceive such an imbalance we become stressed. Stress is where we are looking at only half of an emotional equation, not the loving and ordered whole. Drawbacks and benefits, negatives and positives, pains and pleasures, losses and gains all come in pairs.

Kipling called pain and pleasure the “two imposters”. Emerson claimed that every excess had its compensatory defect and every defect its excess; every sweet had its sour and every sour its sweet. The key to solving stress is returning our sensory misperceptions back into balance.

How do you realize you are stressed? Neil asher

You know you’re stressed any moment you’re mind is not present and certain and your heart is not grateful and loving. I call presence, certainty, gratitude and love the four cardinal pillars of a stress less and masterful life. Since fear involves a future imagined state of mind-body and guilt involves a past-remembered state of mind-body, stress occurs when you’re distracted from the present, wavering with uncertainty, ungrateful and closed hearted.

When you feel stressed your muscles become tensed, particularly those of the jaw, face, arms and hands and your breathing and speech becomes erratic. The result is a disordering of your thoughts and a polarizing of your mood.

In what areas of life does stress arise? Neil asher

Stress associated with fear and guilt arises primarily within the following seven areas of life:

Spiritual Stress: The fear of loss of communication or inspiration from your soul, or God

Mental Stress: The fear of loss of intelligence, imagination or memory

Job/Work Stress: The fear of loss of success, clients or business

Financial Stress: The fear of loss of money or possessions

Family Stress: The fear of loss of loved ones neil asher

Social Stress: The fear of loss of friends, or rejection and humiliation

Physical Stress: The fear of loss of wellness, or disfiguration, or death

How many levels of stress are there? neil asher

Stress associated with fear and guilt can occur in various degrees or arise from different ratios of perceived imbalance. These degrees of stress are socially revealed through various linguistic expressions. What follows is a scale of verbal expressions associated with varying ratios of loss verse gain perceptions.

Calm – Relaxed – Breakthrough

Balanced Loss 1 : 1 Gain neil asher

you will find yourself saying “I Love to”

Loss 2 : 1 Gain

you will find yourself saying “I Choose to”

Loss 3 : 1 Gain

you will find yourself saying “I Desire to”

Loss 4 : 1 Gain

you will find yourself saying “I Want to”

Loss 5 : 1 Gain

you will find yourself saying “I Need to”

Loss 6 : 1 Gain

you will find yourself saying “I Should, Ought to or Supposed to”

Imbalanced Loss 7 : 1 Gain

you will find yourself saying “I Got to or Have to”

Frantic – Stressful – Breakdown

What is The Demartini Method (The Quantum Collapse Process) and how does it help dissolve any kind of stress?

The Demartini Method , is a breakthrough discovery and cutting edge personal transformation methodology. Developed by Dr. John F. Demartini, it results in a new and refreshing paradigm in thinking and feeling. It provides a foolproof and effective means of transforming any form of conflict or stress into grateful states of love and vitality.

It is a systematic pre-determined series of questions and actions directed toward the objective of bringing to your conscious mind the states of presence and certainty and the feelings of gratitude and love to your heart. It is an enlightening procedure, which neutralizes your emotional charges and balances your mental and physical perceptions and reactions. It is a reproducible science enabling you to discover the underlying order governing your apparent daily chaos neil asher.

Whether you are momentarily experiencing extreme or mild degrees of stress, by balancing out your mental perceptions through the use of The Demartini Method you can dissolve the underlying source of your mental chaos and resulting emotional disorder. The stress solution that once took days, weeks, months or years can now be accomplished in a matter of minutes or hours.

Stress can now be considered only a periodic adventure along a road to self-fulfillment.

Neil Asher

tell the god damn truth!

Neil Asher Truth-Telling (Lies and With-Holds)

Do You Tell Little White Lies - Neil Asher

“Every with-hold you have from someone, is a brick in the wall between you.”

Do you tell the truth? What percentage of the time? 100%? Or 90%? And when you do tell the truth, do you tell 100% of it? Or 90%?

“You look great”. “I don’t mind”. “Yes, sex is good”. “Everything’s fine at home”. “I’m sorry”. “I didn’t mean to”. “Something came up”.

And what about the truths we don’t say – the “with- holds”? “I’m really upset that you canceled on me”. “I don’t feel respected by you”. “I lie to you so you’ll like me”. “I’m worried if I tell you the truth you’ll be angry”. “It’s important to me that you be on time”.

You’re either telling the truth, lying, or with-holding. Even most of us with the best intentions DO NOT tell 100% of the truth, 100% of the time.

Why?
We CAN’T tell the whole truth – about what we want, how we feel, what we love, what we hate. Because we need people to like us, to love us, to accept us, to want to hang around us. “If I told Jill she needs a wash, she’d be upset, or even freak out”. “If I told Bill I’m not enjoying sex, we’d both be embarrassed, and he might leave me”. So we get to protect, hide-out, manipulate, and control.

THE IRONY
If we don’t tell the truth, people CAN’T love us! The only way we can really be loved – really be accepted, is to show who we are. To be who we are. Only THEN, once you are truly seen, is it possible for someone to accept the real you. If we instead show a “front” (“No, no – it’s OK that you’re late”), they can only like, love, accept the “front”! Then we feel more alone than ever, and maybe even resentful.

And consider this: if you don’t show who you ~really~ are, how will the beautiful souls on the planet who are looking for ~you~, find you? They’ll see your “front”, and move on!

In “The Truth About Relationships”, Greg Baer says: “Only when I tell the truth can I be clearly seen by others. Only then can I feel ~accepted~ by them and feel that they genuinely care about my happiness (Real Love). I create the opportunity to be loved when I tell the truth about myself.”

So there it is. How do we be who we really are? How do we give people the chance to see us, to accept the “real me”? Risky, but simple: Tell the Truth.

When we Tell the Truth

I recently had the opportunity to dig deep, and reveal a very uncomfortable truth. I was developing a nice friendship with a very beautiful woman, and at a certain point, had a “flash”: one reason I was drawn to beautiful women in particular, was that love/affection/acceptance from ~this~ group of human beings, felt valid and important – I let it in. However, affection from people I didn’t find physically attractive, I tended to devalue. Let’s get right down to it – “I could be using her to feel important!!???”. While I wasn’t proud of this view, and am committed to moving past it, at that moment it was part of who I am, and I risked sharing it with her.

The result? It felt incredibly freeing, creating a very safe space of honesty, and brought us even closer together.

When you’re willing to dig deep, find the truth, and risk sharing it, you:

- Create a possibility for true acceptance, and real love. – Increase your self expression, which feels great! – Get led to who you really are, and to what you really love/hate. – Grow, and find more truth, and grow, and find more truth, and grow… – Have nothing to hide – how freeing is that!? – Attract those people ready for, and looking for, you! – Lose people who drain you (i.e. upgrade!) – Give others a gift – something ~real~ – as opposed to something false. – Create a safe space for them to tell ~their~ truth!

So How Do to “Up” your Level of Truth-Telling?

Dear risk-takers: There ARE risks associate with this practice. Particularly for those of us who like to stick to the comfort zone, please note that ~anything~ can happen – both negative, and wonderfully positive – if you do the following:

a) Write down the names of three people you would like to feel closer to – e.g. spouse, boss, employee, friend, you!

b) Next to each name, write down at least one thing that’s important to you, but you would feel uncomfortable or unsafe telling them. What have you been with-holding?

c) Tell them. Setting up the space: let them know this is NOT about them. It’s not about anything they have done wrong. It’s simply about you, how you feel, what works for you, and that you want to let them know where you are. (Tip: If it’s something you don’t need them to do anything about, let them know that!)

d) Now, give them exactly the same space! The room to share their with-holds with you. Ask them: “Is there anything you would feel uncomfortable telling me?” “Have I ever disappointed you?” (What a question!). Let them know they can say anything, and you’ll simply hear it, putting all your reactions aside. (Tip: If you’re not willing to put your stuff aside, don’t do this! If you can’t control it, leave the room).

Risk a little!

Neil ASher

Neil Asher – fear vs Courage

Fear vs Courage - Neil Asher

Something important today

One that I believe is the difference of all differences.

I intend writing at much, much greater length about this sometime, somewhere, but here it is in nutshell; the difference of all differences: fear vs. courage.

Every business, financial or personal decision made from fear turns out badly. Usually, all the unintended, unexpected, unseen evolving consequences prove far worse than the thing that was feared in the first place. (I’m not talking about healthy and essential paranoia as a strategic planning device. I’m talking about fear. )

Of course, not every decision made from courage turns out well.

Were it that simple!

But the list of decisions from courage turning out well is a world longer than the list of decisions from fear turning out well. If you like playing the odds, you think and act courageously.

A lot of little things that add up, little hinges that swing big doors, open or closed.come from fear or courage. Price, for one. Terms, another. Cutting troublesome or nominally profitable accounts, customers or clients to make room for better business or keeping them in the way. Firing. Now, discretion can be the better part of valor, particularly in terms of timing.

No team ever won the F.A cup with a punt, but you can’t win going for it being defensive throughout the entire game either. Defense is important, not just offense. But there’s almost always a turning point, a gut-check, when a courageous call is needed. So it is in the game of business. You can’t be reckless, but you can’t be timid either.

There are legendary acts of courage in celebrated success stories. Stallone’s refusal to sell the first Rocky script when he was told he couldn’t play the lead role, even though he was dead broke and in desperate need of that cheque, that worked out well for him. There are also acts of courage born out of desperation Fred Smith keeping FedEx alive at the Las Vegas craps tables leaps to mind. As JFK said, I had to be a hero, my boat sank.

Many historians speculate the entire world would be a different place if Nixon had the courage to defy everyone, burn the tapes on the White House lawn as assertion of national security, defy impeachment (as later did Clinton). The Disney business has, at several points, prospered from courage: Walts defying the amusement park industry experts, Eisner defying his own Board immediately after 9-11.

I have personally seen very successful businesses destroyed by their owners making a sequence of fear driven decisions…. I have seen none destroyed by courage.

It is at least a great question: on what core basis am I making this decision, fear or courage?

Neil Asher