Neil Asher

The following questionnaire was designed for the purpose of attaining an overall total life fitness. When filling out this questionnaire remember that honesty is of utmost importance. To do an inventory on your present fitness status and to lie about it is to break one of the most significant secrets to overall fitness that is integrity. To take the first step forward on your overall Life Fitness Program, simply answer yes or no to the questions in the questionnaire

Neil Asher’s Physical Fitness:

Do you walk at least one mile or its equivalent once a day? _____

Are you within 10 pounds of your normal and healthy weight? _____

Do you work out enough to work up a sweat at least twice a week ?_____

Do you have consistent moderation in the quantity of your eating?_____

Do you have a consistent rhythm in the timing of your eating?_____

Do you receive adequate hours of sleep each day (six to eight hours)? _____

Do you like your body and are you proud of it?_____

Do you stretch out each of your joints at least twice weekly? _____

Neil Asher’s

Mental Fitness:

Do you look forward to getting up and making the most of your day? _____

Are you excited about new ideas and look forward to learning?_____

Do you read something inspiring and uplifting and about what you love daily?_____

Do you hang out with idea generating people with mind stimulating ideas?_____

If you are down or depressed do you, instead of wallowing in it, make an effort to change your action state and do something productive?_____

If you are scattered and overwhelmed do you stop to prioritize your actions?_____

Do you have a mentor that helps you not reinvent wheels?_____

Do you take a moment to visualize and affirm your desired outcomes daily?_____

Neil Asher’s

Spiritual Fitness:

Do you take a moment for meditative silence daily?_____

Do you stop and count your blessings at least five minutes daily?_____

Do you center yourself and listen to your heart before speaking?_____

Do you open up and share your love with others?_____

Do you write thank you letters?_____

Do you visit parks, museums, art galleries or places of worship regularly?____

Do you believe their is a higher purpose for each of the events in your life?_____

Do you treat others the way you want to be treated?_____

Neil Asher’s

Career Fitness:

Do you love what you do and do what you love?_____

Do you have clearly set and written career goals?_____

Do you have an organized work environment?_____

Do you break large projects into smaller more manageable pieces and work from priorities?_____

Do you practice and polish your skills regularly?_____

Can and do you seek advice when needed?_____

Do you reward yourself for you accomplishments?_____

Can you accept valid and constructive criticism?_____

Neil Asher’s

Family Fitness:

Do you have someone special you romantically love?_____

Do you let your loved ones know how much they mean to you?_____

Do you take time for family gatherings?_____

Do you make an effort to do those extra specials with those you love regularly?____

Do you really listen when your loved ones speak?_____

Can you truly be yourself around your family members?_____

Do you let other family members receive the limelight without jealousy?_____

Are you proud to be in the family you’re in?_____

Neil Asher’s

Social Fitness:

Are you willing to take on leadership?_____

Can you join into a group as a team player easily?_____

Are you outgoing and friendly with a sense of humor ?______

Are you able to listen attentively and follow intructions?_____

Do you get out and meet new people, at least one new person a week?_____

Do you make it a point to help others reach their dreams?_____

Are you supportive of other people’s accomplishments?_____

Do you speak up and influence others with your ideas?_____

Neil Asher’s

Financial Fitness:

Do you feel worthy enough to allow yourself to receive money and wealth?_____

Do you pay yourself and taxes first, not last?_____

Do you have a regular savings program?_____

Do you prioritize your spending?_____

Do you abstain from the overuse of credit cards?_____

Do you pre-plan your shopping and not impulse buy?_____

Do you avoid wiping out your savings just because of minor emergencies?_____

Do you have a separate savings program for vacations?_____

To take the second step forward on your overall Life Fitness Program simply grade yourself on the answeres to the preceding questionare. For each question answered yes give yourself five points. For each question answered no give yourself zero points. Now total up all your points.

Your third and final winners step is to take action. Overall Life Fitness is yours for the taking.

If your total points range from 0 to70, your total Life Fitness status is very poor. If so, you need a jumpstart and an immediate overhaul before you end up totally out of shape. Start reviewing the preceding questionnaire and begin taking immediate action today on its many implied fitness tips. Begin doing one at a time. Work on as many of these tips as you comfortably can. Push yourself though. You may need a mentor or coach, and if so, call on one. You will be amazed at how rapidly your overall life fitness can be upgraded with some extra attention.

If your total points range from 75 to 140, your total Life Fitness status is fair. If so, you could benefit from reviewing the preceding questionnaire and incorporating many more of the tips to overall fitness it neil asher provides.

If your total points range from 145 to 210, your total Life Fitness status is good. You are definitely above average, but you could still benefit even more by reviewing the preceding questionnaire and incorporating as many of its implied fitness tips as possible. This good status is an easy status to become complacent in, so don’t just let yourself plateau at being good, go for excellence. It may take some extra work, but you’re worth it.

If your total points range from 215 to 280, congratulate yourself, for your total Life Fitness status is excellent. You are quickly approaching an overall Life Fitness. You are either presently a leader or a leader in the making; a role model for others to follow. You have an integrity that makes you a winner. Your personal power and fitness will be an inspiration. You have become your own coach of your own inner winning team. All that is left for you to do is to simply polish up those last few fitness tips so your overall fitness can keep on shining.

If you’d like to find out more about having a life coach or becoming a life coach copy and paste this URL into your web browser:

Neil Asher

Well Heeeeelllloooo from Neil Asher,

Neil Asher - Blue Sky Thinking

Today I thought I’d share one of the biggest lessons i ever got, it’s quite simple really BUT it’s O so powerful.

any advertising or marketing you do be sure to test the results of it.

I can tell you this – it doesn’t matter whether you are a life coach, a small business owner or corporate executive – it doesn’t matter whether you sell to businesses or consumers if you’ll thoroughly study and consider the information and ideas presented in these emails and take appropriate follow-up actions to switch the emphasis of your marketing into methods that bring direct response and are results measurable you will improve the profit of your business.

And I want you to remember this – any media sales person, any ad agency person, any consultant, anyone in your own firm who is anti-direct response does not have your best interest at heart. The person who opposes having the results measured accurately already knows that the results are inadequate.

I hope you didn’t find my promise sneaky or perhaps a bit deceptive, but it is perhaps the best and most profitable advice anyone can ever deliver to you.

so Neil Asher how to do this?

well in the New Insights marketing manual i (Neil Asher) devote a full chapter to this very important subject but here’s the nuts and bolts of it for you now:

Testing means evaluating what works, then putting financial parameters to the measurements. The fundamental objective for marketing in any business is to provide the basis to:

??? Generate leads.

??? Maximize the conversion rate into buying customers/clients.

??? Increase the number of transactions per customer per year.

??? Increase the average dollar sale per transaction.

??? Improve revenue margins to result in maximum profits for the business.

The next step is to do the testing and measuring of marketing information as a matter of process. With this information, you’ll have the power to make effective decisions including which marketing campaigns to accelerate, which to cancel, which to improve and how much should be spent to maximize the bottom line.

The testing and measuring information allows for the business leverage of limited resources. For example, the leads generated might be high but the conversion rate is low, or the other way around, and this will indicate which area needs to be improved. Or perhaps both leads and conversion rates are high, but average dollar sale is low because the sale mix is weighted to low-priced items rather than high-priced items. Once you really know which areas need improvement, you can begin to make informed marketing decisions.

Here are three steps for successfully figuring out what works and what doesn’t work:

Neil Asher steps to success

1. Start asking people where they heard about your business. You must start asking every lead where they found out about you. If you don’t start asking, you will continue to operate in the dark. You may keep running an ad or a promotion that never brings in sales, or you may kill an ad or promotion that in fact is a good one.

Because customers usually come from many sources, formal or informal, it is impossible to judge the extent to which each marketing strategy is generating sales on its own unless you build measuring into the process.

Perhaps you got more customers from referrals in a particular week, or there may have been a festival in town with a tie-in promotion. Every time a person contacts your business as a potential buyer, ask them, “By the way, may I ask where you heard about my business?” People will not have any problem telling you. And, after the lead is converted into a customer, you can correlate the purchase with the successful marketing tool to identify the most effective ways to generate customers.

Start right now to ask your leads where they heard about your business; then you can really begin to make effective marketing decisions.

2. Cancel, modify or increase. The first thing to do is see what is not working. If the marketing tactic is getting a low response, cancel it immediately.

Now you have two options: Channel the marketing funds elsewhere or improve the program to ensure you get a response that exceeds the break-even point.

If you choose to improve your advertising program, there are a couple of steps you can take to make the task simpler. First, go back over your past ads and evaluate which ones you think were effective in generating leads and conversion to customers. Pull out the best couple and determine what gave them their edge. Second, look at what your competitors are doing. Do they have an ad they consistently continue to run? What can you learn from it? Then create an ad to be tested and measured.

Go through this process with each marketing tactic you use ??” cancel, examine, modify, test and measure. Remember, the true test of a marketing strategy is whether it pays for itself. If you run an ad and it costs you ??1,000 and generates a contribution profit margin of ??1,300, then it is a good ad and you should continue to increase its use until its contribution profit margin drops to ??1,000 by measuring the results to a financial break-even.

Also, examine each of the successful marketing tactics and evaluate why they are producing positive results. See if you can identify the one most important customer-oriented feature about each.

Now determine ways to use each marketing tactic that is working on a larger scale. If it is fliers, the answer is simple: Drop twice as many fliers to your target audience. That should bring twice the sales. If it’s an ad, give it expanded reach or increase the ad size for greater visual impact. Do the same thing on a larger scale and keep measuring the leads generated from the revised or increased tactics.

3. Check the conversion rate from leads to customers. Conversion is the number of leads/inquiries that become sales. Unfortunately, frequent analyses of businesses will show that it is not the quality of the execution of the marketing tactics that is the key determinant of sales effectiveness, but the results are often controlled by inadequate sales techniques. There are many businesses that have ample leads, but they lack effective skills to convert them into sales.

Again, it is testing and measuring that will provide the real information to know what’s working and what’s not. As surprising as it may seem, very few small businesses actually know their conversion rates, but they will always give you an estimate. These estimates are consistently about twice what the conversion rate turns out to be when measured. Business owners tend to show great disappointment when their estimated 50 percent conversion rate turns out actually to be 25 percent. They see this as a poor reflection on their sales performance rather than an opportunity for faster growth. Just think how difficult it would be to double your conversion rate from 50 percent compared with 25 percent.

In most analyses of small businesses, improving the conversion rate provides the quickest and lowest-cost effort to increase business revenues. You just have to give the new potential customer a reason to buy from your business.

Price is not the only reason a customer buys products or services from your business; what if the sales people showed a personal interest in your customers’ needs? What if they were a little bit friendlier? What if they used more effective sales scripts? What if they were willing to back up the product with a guarantee? What if they offered free delivery?

It’s a matter of knowing the needs and helping a customer make the decision to buy your product. All of these ideas can be tested and measured to see what will improve the conversion rate from your current standard.

Neil Asher

So what are the keys to successful testing and measuring? Be vigilant, disciplined and consistent. You cannot test and measure half the time; you must do it every hour of every day.

It is not a difficult task when you build testing and measuring into the operating procedures that specifically relate to the nature of your business. Enforce the process to record every lead/customer interaction with your business and make sure that every employee complies.

Stress the importance of this process for the financial growth of your business. Experience indicates that only two out of 10 marketing campaigns for small businesses will generate a positive contribution to the bottom line. It is crucial to quickly know which campaigns are generating your business success.

with much warmth

Neil Asher

Neil Asher – what do you think is the secret to a highly successful coaching practice?

Are you busy building a web site?

Would you say brochures are the answer?

What about business cards? or maybe advertising?

Many coaches try this route in the beginning, they only grow their practice very, very slowly. They do what all the marketing books say. But why isn’t their business booming?

I’m going to give you the answer right here in this article.

The Vicious Cycle

99% of coaches lack confidence. And rightly so! It can be very daunting to put on the hat of ‘coach’ and offer to change people’s lives.

Building a web site or designing a brochure are great down the track. But while you’re still scared to coach – you’ll subconsciously find a way of turning away clients.

Here’s the vicious cycle: Having little or no clients which means no experience, which leads to a reluctance to extend the invitation for trial sessions, which leads to no clients, which leads to no experience, and so on.

The Secret

The answer is quite simple – forget the money, forget your pride, and get your experience up – no matter what it takes. And the fastest way to do that? “Coach 50 Clients!”.

Free, paid, 1 session, 1 week, 3 months – I don’t care. Just get those initial sessions.

That’s why at New Insights we get you to target your clients, coach other coaches and build your confidence. That’s why our coaches make it work.

Each client, fee or no fee, 3 months or 30 minutes, is “gold” to you. And I’ll tell you why…

What Every Client (or Practice Client) Gives You

• the feeling you are really a coach, not a fraud
• a practice that looks busier
• the potential for more referrals
• free training
• more and more confidence with each client
• possible revenue, either right away or down the track
• a testimonial

Starting Out!

It’s O.K. to be nervous when you are starting out, but do those sessions anyway. The next ones will seem easier. So, coach a lot!

Even if you are doing sessions for free, you will be gaining the confidence and practice to allow yourself to start charging for your work. You will see how you are helping others. You will be able to convince yourself of the importance of coaching in people’s lives.

Conclusion

In the beginning, don’t distract yourself from coaching with longer-term marketing methods. Could you be trying to avoid coaching by working on your business cards or web site? Work through your confidence issues and explore coaching with your current network.

Once you have about 10 clients you can work with your mentor coach to find more sustainable marketing methods. By this time, your practice will begin to grow naturally in the number of clients, how long they stay and your income.

with much warmth

Neil Asher 

Ok today some more on coaching and building your coaching practice, Neil Asher

Do you ever worry about not being able to get clients? Well — how do the successful coaches with thriving businesses do it?

Neil Asher - how to get your inner game set for attracting clients

Doing the inner work

…(You need to) do your personal inner work. Know what you want to create (the kind of coaching practice, the size, etc.) and more importantly WHY you want to create it. Invest the time to explore your motivation deeply.

Because if your motivation is to prove you are good enough, or to run away from failure, or to get people to love and approve of you, or to exploit people, or any of many negative motivations, it won’t work. Often these motivations are deeply buried and we don’t realize they are at play.

When you find the joy of service and align yourself with a motivation to contribute, things will turn around. Once you feel confident that your motivation is clean, you need to confront your willingness to give yourself this dream career.

This may sound like a no-brainer, but for most people it’s the biggest challenge. They limp along at a handful of clients, because they honestly feel deep down that to be paid really well for inspiring conversations and having lots of free time is too good to be true. They aren’t willing to receive it.

Getting Clients: Magic

I am not joking when I say magic was my primary enrollment method. In fact, it was really important to me that I create my practice magically, meaning that I visualized it, I programmed for it, I spent time regularly in meditation imagining my full practice and seeing myself happily coaching a full practice.

I want to be clear I am not talking about a child’s magic that is about wishful thinking and looking the other way. I’m talking about the true, adult magic of consciously creating reality.

Scheduling clients before getting clients
I made a schedule of where my client appointments were going to be and I absolutely allowed myself to desire it, imagine and expect it to happen. Then I would delight as the phone rang and people called and I would set up sample sessions.

Getting excited
I got so excited about the opportunities for growth for the people who called. I think I held an authentic space of possibility in such a way that they could more clearly see who they were becoming. Then I imagined people saying yes to coaching, and they did.

Sample sessions
…Once you’ve done the introspection, give lots and lots of sample sessions. You never enroll clients from talking about coaching, only from boldly giving yourself to the client in a sample session. Let yourself love. Let yourself care. They will either want it or they won’t. Don’t obsess on the ones who don’t. Just keep giving.

Referrals
Once I started getting clients, then they referred other people. Also, even though I don’t recommend coaching friends and family, I did give them sample sessions so they would know more first-hand what I was doing and they were more likely to refer people.

with much warmth

Neil Asher

You are so excited to have your new coaching business. You love to interact with clients or customers, and to create, create, create!

Then you are hit with realization that paperwork, finances, marketing and all that business stuff is eating away at your time. And much of it you don’t even like to do. Your own business starts to become just another job– with more responsibility.

The answer is ‘systems’. You want to set up systems so your business practically runs itself. You can think of a system as a recipe for a part of your business.

Part of being your own boss is the flexibility of working when you choose and traveling when you want. When you are doing everything yourself and doing it the hard way, you lose this flexibility. You become tied to your job 24-7. Put systems in place so you don’t always have to be there.

An Example
As an illustration, say you had a chili making business in your backyard. Taking orders was wasting a lot of your time. So, you decide to systemize it. You create an order taking process- what you say, forms to use, how payment is taken, and so on. Once you have a good system in place you can hire a high school student to take orders for you, teaching him or her the system. It’s easy for them to remember because you wrote it all down and put it in your Systems Manual!

So which part of your business takes up a lot of your time? Write down the process for handling that area. Refine it. Improve it. Then put it in your Systems Manual, and find someone who can learn to do it well, at the lowest possible price.

Checklists
One way to systemize is to use checklists. When you create a system, remember it by writing it down or typing it up. You could have a checklist for proofing your web site, checking your newsletter or submitting articles.

Checklists are also great for routines. You can write down what you want to do every day, every week, each month and every year for your business.

Here is an example for a coaching business. Suppose you wrote a list of what you’ll do every week…

Weekly Coaching Checklist

Billing

Write follow-up letters

Write one article

Get completely caught up on e-mails

Contact 3 former clients

Have lunch with a colleague

Do a weekly review

Make sure calls are set up for clients

Set up 5 exploratory sessions

Contact one radio station to suggest an interview

Software
A lot of software exists now to help systemize your business, from accounting to promoting your web site to working your affiliate program (automatic sales force) to compiling your e-books. For example…

Out Source…
If a part of your business is difficult for you, too time consuming or you really don’t like doing it, hire it out. Find a virtual assistant to do customer service, go through your e-mail, research, or organize your travel plans. My assistant Carmel has eased up my workload tremendously. Your accountant can handle your finances. The kid next door can stuff envelopes, or even clean your house! Now you can concentrate on your business.

Note: Of course you may not be able to afford all this at once. That’s where profit comes in. You want to generate a small profit in the business. Then use some of that to invest in a system. Then grow the profit a little more, and use some of that to invest in another system.

Where can you systemize?

Here are some examples to get you thinking…

• Taking phone calls
• Billing
• Tracking your time
• Using autoresponders for e-mail you send frequently  (I use www.totalbusinesscart.com)
• Cleaning your office/house
• Paperwork and filing
• Online tracking system for your web site
• Marketing
• Book keeping
• Product delivery
• New client or customer welcome packs
• Client Follow-up
• Get started on creating systems for your business today!

with much warmth

Neil Asher

Neil Asher – A New Way to Handle Stress

Stressed out of your mind! Neil ASher

What is Stress?

Stress may arise from suddenly discovering that the wife that you have been married to for eight years, who has been posing as a flight attendant for American Airlines, is actually a CIA undercover agent working on a drug smuggling Columbian cartel case.

It may occur when you discover that your new husband is actually a former bank robber recently released from prison. Of course these more extreme examples are less likely to occur than having more month at the end of your money; wondering if your husband or wife is having an affair and about to leave you or possibly having your car breakdown on the way to an important meeting or presentation.

Many more common events in daily life can initiate varying degrees of stress. But in any case stress ultimately boils down to imbalanced muscular or physiological reactions resulting from neuro-hormonal responses arising from imbalanced sensory perceptions, ones generally accompanied by fear and guilt.

When we unwisely exaggerate and minimize the daily pains and pleasures of life we experience hormone related anxiety, guilt-ridden stress and feel our lives are momentarily spinning out of control with chaos.

Before we look at a revolutionary new approach that dissolves the unhealthy and chaotic feelings associated with stress, let me first define fear and guilt. Fear arises when you assume that in the near or far future you are going to experience more pains than pleasures, more losses than gains or more negatives than positives.

On the other hand, guilt arises when you assume that in the near or far past you caused more pains than pleasures, more losses than gains or more negatives than positives.

Since each event in life has both positive and negative components or repercussions anytime we misperceive such an imbalance we become stressed. Stress is where we are looking at only half of an emotional equation, not the loving and ordered whole. Drawbacks and benefits, negatives and positives, pains and pleasures, losses and gains all come in pairs.

Kipling called pain and pleasure the “two imposters”. Emerson claimed that every excess had its compensatory defect and every defect its excess; every sweet had its sour and every sour its sweet. The key to solving stress is returning our sensory misperceptions back into balance.

How do you realize you are stressed? Neil asher

You know you’re stressed any moment you’re mind is not present and certain and your heart is not grateful and loving. I call presence, certainty, gratitude and love the four cardinal pillars of a stress less and masterful life. Since fear involves a future imagined state of mind-body and guilt involves a past-remembered state of mind-body, stress occurs when you’re distracted from the present, wavering with uncertainty, ungrateful and closed hearted.

When you feel stressed your muscles become tensed, particularly those of the jaw, face, arms and hands and your breathing and speech becomes erratic. The result is a disordering of your thoughts and a polarizing of your mood.

In what areas of life does stress arise? Neil asher

Stress associated with fear and guilt arises primarily within the following seven areas of life:

Spiritual Stress: The fear of loss of communication or inspiration from your soul, or God

Mental Stress: The fear of loss of intelligence, imagination or memory

Job/Work Stress: The fear of loss of success, clients or business

Financial Stress: The fear of loss of money or possessions

Family Stress: The fear of loss of loved ones neil asher

Social Stress: The fear of loss of friends, or rejection and humiliation

Physical Stress: The fear of loss of wellness, or disfiguration, or death

How many levels of stress are there? neil asher

Stress associated with fear and guilt can occur in various degrees or arise from different ratios of perceived imbalance. These degrees of stress are socially revealed through various linguistic expressions. What follows is a scale of verbal expressions associated with varying ratios of loss verse gain perceptions.

Calm – Relaxed – Breakthrough

Balanced Loss 1 : 1 Gain neil asher

you will find yourself saying “I Love to”

Loss 2 : 1 Gain

you will find yourself saying “I Choose to”

Loss 3 : 1 Gain

you will find yourself saying “I Desire to”

Loss 4 : 1 Gain

you will find yourself saying “I Want to”

Loss 5 : 1 Gain

you will find yourself saying “I Need to”

Loss 6 : 1 Gain

you will find yourself saying “I Should, Ought to or Supposed to”

Imbalanced Loss 7 : 1 Gain

you will find yourself saying “I Got to or Have to”

Frantic – Stressful – Breakdown

What is The Demartini Method (The Quantum Collapse Process) and how does it help dissolve any kind of stress?

The Demartini Method , is a breakthrough discovery and cutting edge personal transformation methodology. Developed by Dr. John F. Demartini, it results in a new and refreshing paradigm in thinking and feeling. It provides a foolproof and effective means of transforming any form of conflict or stress into grateful states of love and vitality.

It is a systematic pre-determined series of questions and actions directed toward the objective of bringing to your conscious mind the states of presence and certainty and the feelings of gratitude and love to your heart. It is an enlightening procedure, which neutralizes your emotional charges and balances your mental and physical perceptions and reactions. It is a reproducible science enabling you to discover the underlying order governing your apparent daily chaos neil asher.

Whether you are momentarily experiencing extreme or mild degrees of stress, by balancing out your mental perceptions through the use of The Demartini Method you can dissolve the underlying source of your mental chaos and resulting emotional disorder. The stress solution that once took days, weeks, months or years can now be accomplished in a matter of minutes or hours.

Stress can now be considered only a periodic adventure along a road to self-fulfillment.

Neil Asher

Neil Asher Truth-Telling (Lies and With-Holds)

Do You Tell Little White Lies - Neil Asher

“Every with-hold you have from someone, is a brick in the wall between you.”

Do you tell the truth? What percentage of the time? 100%? Or 90%? And when you do tell the truth, do you tell 100% of it? Or 90%?

“You look great”. “I don’t mind”. “Yes, sex is good”. “Everything’s fine at home”. “I’m sorry”. “I didn’t mean to”. “Something came up”.

And what about the truths we don’t say – the “with- holds”? “I’m really upset that you canceled on me”. “I don’t feel respected by you”. “I lie to you so you’ll like me”. “I’m worried if I tell you the truth you’ll be angry”. “It’s important to me that you be on time”.

You’re either telling the truth, lying, or with-holding. Even most of us with the best intentions DO NOT tell 100% of the truth, 100% of the time.

Why?
We CAN’T tell the whole truth – about what we want, how we feel, what we love, what we hate. Because we need people to like us, to love us, to accept us, to want to hang around us. “If I told Jill she needs a wash, she’d be upset, or even freak out”. “If I told Bill I’m not enjoying sex, we’d both be embarrassed, and he might leave me”. So we get to protect, hide-out, manipulate, and control.

THE IRONY
If we don’t tell the truth, people CAN’T love us! The only way we can really be loved – really be accepted, is to show who we are. To be who we are. Only THEN, once you are truly seen, is it possible for someone to accept the real you. If we instead show a “front” (“No, no – it’s OK that you’re late”), they can only like, love, accept the “front”! Then we feel more alone than ever, and maybe even resentful.

And consider this: if you don’t show who you ~really~ are, how will the beautiful souls on the planet who are looking for ~you~, find you? They’ll see your “front”, and move on!

In “The Truth About Relationships”, Greg Baer says: “Only when I tell the truth can I be clearly seen by others. Only then can I feel ~accepted~ by them and feel that they genuinely care about my happiness (Real Love). I create the opportunity to be loved when I tell the truth about myself.”

So there it is. How do we be who we really are? How do we give people the chance to see us, to accept the “real me”? Risky, but simple: Tell the Truth.

When we Tell the Truth

I recently had the opportunity to dig deep, and reveal a very uncomfortable truth. I was developing a nice friendship with a very beautiful woman, and at a certain point, had a “flash”: one reason I was drawn to beautiful women in particular, was that love/affection/acceptance from ~this~ group of human beings, felt valid and important – I let it in. However, affection from people I didn’t find physically attractive, I tended to devalue. Let’s get right down to it – “I could be using her to feel important!!???”. While I wasn’t proud of this view, and am committed to moving past it, at that moment it was part of who I am, and I risked sharing it with her.

The result? It felt incredibly freeing, creating a very safe space of honesty, and brought us even closer together.

When you’re willing to dig deep, find the truth, and risk sharing it, you:

- Create a possibility for true acceptance, and real love. – Increase your self expression, which feels great! – Get led to who you really are, and to what you really love/hate. – Grow, and find more truth, and grow, and find more truth, and grow… – Have nothing to hide – how freeing is that!? – Attract those people ready for, and looking for, you! – Lose people who drain you (i.e. upgrade!) – Give others a gift – something ~real~ – as opposed to something false. – Create a safe space for them to tell ~their~ truth!

So How Do to “Up” your Level of Truth-Telling?

Dear risk-takers: There ARE risks associate with this practice. Particularly for those of us who like to stick to the comfort zone, please note that ~anything~ can happen – both negative, and wonderfully positive – if you do the following:

a) Write down the names of three people you would like to feel closer to – e.g. spouse, boss, employee, friend, you!

b) Next to each name, write down at least one thing that’s important to you, but you would feel uncomfortable or unsafe telling them. What have you been with-holding?

c) Tell them. Setting up the space: let them know this is NOT about them. It’s not about anything they have done wrong. It’s simply about you, how you feel, what works for you, and that you want to let them know where you are. (Tip: If it’s something you don’t need them to do anything about, let them know that!)

d) Now, give them exactly the same space! The room to share their with-holds with you. Ask them: “Is there anything you would feel uncomfortable telling me?” “Have I ever disappointed you?” (What a question!). Let them know they can say anything, and you’ll simply hear it, putting all your reactions aside. (Tip: If you’re not willing to put your stuff aside, don’t do this! If you can’t control it, leave the room).

Risk a little!

Neil ASher

Fear vs Courage - Neil Asher

Something important today

One that I believe is the difference of all differences.

I intend writing at much, much greater length about this sometime, somewhere, but here it is in nutshell; the difference of all differences: fear vs. courage.

Every business, financial or personal decision made from fear turns out badly. Usually, all the unintended, unexpected, unseen evolving consequences prove far worse than the thing that was feared in the first place. (I’m not talking about healthy and essential paranoia as a strategic planning device. I’m talking about fear. )

Of course, not every decision made from courage turns out well.

Were it that simple!

But the list of decisions from courage turning out well is a world longer than the list of decisions from fear turning out well. If you like playing the odds, you think and act courageously.

A lot of little things that add up, little hinges that swing big doors, open or closed.come from fear or courage. Price, for one. Terms, another. Cutting troublesome or nominally profitable accounts, customers or clients to make room for better business or keeping them in the way. Firing. Now, discretion can be the better part of valor, particularly in terms of timing.

No team ever won the F.A cup with a punt, but you can’t win going for it being defensive throughout the entire game either. Defense is important, not just offense. But there’s almost always a turning point, a gut-check, when a courageous call is needed. So it is in the game of business. You can’t be reckless, but you can’t be timid either.

There are legendary acts of courage in celebrated success stories. Stallone’s refusal to sell the first Rocky script when he was told he couldn’t play the lead role, even though he was dead broke and in desperate need of that cheque, that worked out well for him. There are also acts of courage born out of desperation Fred Smith keeping FedEx alive at the Las Vegas craps tables leaps to mind. As JFK said, I had to be a hero, my boat sank.

Many historians speculate the entire world would be a different place if Nixon had the courage to defy everyone, burn the tapes on the White House lawn as assertion of national security, defy impeachment (as later did Clinton). The Disney business has, at several points, prospered from courage: Walts defying the amusement park industry experts, Eisner defying his own Board immediately after 9-11.

I have personally seen very successful businesses destroyed by their owners making a sequence of fear driven decisions…. I have seen none destroyed by courage.

It is at least a great question: on what core basis am I making this decision, fear or courage?

Neil Asher

Neil Asher says - You Are The GURU!

Neil Asher

The founder of the Sikh religion was a great teacher named Guru Nanakh.

Neil Asher

He was truly a man who dedicated his life to the study of the religions of the world and the spiritual quest, a wise being, scholar and guru. You could say that guru means, gee, you are you,?? someone who helps you become aware of your unique existence.

In his quest he went to Israel and studied Judaism, and Christianity, and he journeyed to Mecca to study Mohammed’s teachings. He went to the Kaaba, which is a cubical building in the center of the big square in Mecca, and on the eastern wall of the Kaaba is the sacred stone, a meteorite set into the wall..

He walked into the square and lay down on his back in meditation with his feet toward the sacred stone, but the rule of the temple was that you never point your feet in the direction of the sacred stone. You are only to bow down to it because it is a symbol of Allah and the feet are considered unclean. Everybody kneels down and faces it in a great circle, and anybody who reverses that is a blasphemer. He lay down that way and the Muslims around him were deeply offended.

They cried out in their language, Blasphemy! Blasphemy! How dare you put your feet to the sacred stone? neil asher

They pushed his feet away, but he just spun around and they were magically brought back to the stone. They kicked him, but he rolled and sat up again facing the same way. They dragged him out, but he just followed them back in. No matter what they did his feet would return to the stone like a compass needle. They rolled him around and over and dragged him away, and nothing they did seemed to make the slightest difference. He kept his feet pointing to the stone.

You must not do this, it is sacrilege and blasphemy! Why do you put your feet to the sacred stone? but he just lay there calmly, without reacting.

Everyone was upset and screaming at him, and he finally asked them, Brothers, why are you so upset?

Because you put your feet to the sacred stone! NEIL ASHER

And why is that so terrible?

Because the sacred stone represents God, and you don’t put your feet in the direction of God. That is bad!

He said, If you can tell me where God is not, I will gladly put my feet there.

I tell that story because we’re all hypocrites when we say we’re spiritual but don’t sit in a state of gratitude and grace for the magnificence of everything, just as it is. None of us are going to do that 24 hours a day, but we are wise to be honest enough with ourselves to acknowledge the times when we’re not grateful, know that’s the journey, and humble ourselves to our sacred journey of love.

I belive in G.O.D as the Grand Organized Design of the universe and everywhere i look i see the universe working perfectly well maintaining balance and equilibrium. Neil asher

Some people like you some people hate you most are apathetic, some areas of your life you’re strong others you’re weak.

with much warmth

Neil Asher

Do the thing, and you will have the power – Ralph Waldo Emerson

Do the thing, what's the worst that can happen? Neil Asher

Neil Asher

Many people have a long list of reasons to explain why they’re not doing what they love, but few of them objectively examine their reasons and look for underlying fears. The reality is that there’s a hidden fear behind every imagined limitation, including sickness. As much as we may be tempted to blame other people or outside circumstances for our current condition in life, sooner or later we realize that we attract and create our own limitations. And while that may be a humbling reality, it’s also an inspiring one. Neil Asher

Since we attract or create our own limitations, we can also break through them. Not by repressing, ignoring, or denying them, but by learning to love them. Yes! Love them. Because anything we don’t love runs us and inhibits our inspired actions with fear. Our limitations represent all the aspects of ourselves and others that we haven’t learned to love and appreciate yet. So each time we take an honest look at a limit or a block, we give ourselves an opportunity to love and to reach a higher level of awareness.

Every one of us has the creativity and ability necessary to rise above our own limitations. But sometimes the limitations feel comfortable and the idea of achieving our dreams frightens us, and that’s when we’re most tempted to sabotage our own efforts.

That’s the frame of mind in which I found a young man named Jeremy when we met on an airplane. I was working on my laptop computer when Jeremy sat down beside me and introduced himself. When he asked what I was working on, I told him I was writing a book about the mind, body, heart, and soul connection, and the healing properties of inspiration and unconditional love. Neil Asher

He nodded his head, but his eyes glazed over, and for the next half hour he was silent. It wasn’t until the flight attendant brought our meals that he said, You know, I can’t believe I’m sitting here next to someone who’s writing a book. Do you know how long I’ve been wanting to write a book? How can I get from wanting to write a book, and talking about writing a book, to writing one actually? he asked.

I explained to Jeremy that the only difference between wanting to write a book and actually writing one required taking action steps. When I begin a book,I said, I know that it’s a process, and I know that the book will change as the process continues. Neil Asher

Jeremy’s eyes widened. So you just do it. You just write one page at a time and you like some stuff and you don’t like other stuff and you change things, but you just keep writing until you have the book that you want!

Yes,I said, that about sums it up.

Jeremy shook his head, smiling. You have no idea how much what you just said means to me! For years I’ve been afraid to type a single word on my computer as if it’s somehow getting chipped into stone or something. Writing a book is like doing anything else! It doesn’t have to be perfect from the start, nothing is. Everything I do is a process … Wow.

I haven’t run into Jeremy again since that conversation, but I’m sure that he’s much closer to writing his book than he was before he realized that he was creating his own limitations.

Feel the fear, but don’t let it stop you. Neil Asher
-Anonymous

Whatever you feel uncomfortable about and don’t love is stopping you.

with much warmth

Neil asher

Neil Asher 

Neil Asher Says That Today is marketing day!

The Cost Of A New Customer – Neil asher

The main thing that gets people interested in direct marketing is its value as a means of acquiring new coaching clients. With the increased and ever increasing costs of doing business it is critically important for the owner of the small coaching business and for the business itself to be cost-effective in marketing. Neil Asher

Neil Asher

That means that good control is exercised over the cost of getting a new coaching client. Many new coaches grow their gross at the expense of their net (ie they make have high turnover but low profits). At least partially through uncontrolled new customer acquisition cost. They can literally grow themselves right out of business.

I’ve found that the best way to develop methods that work consistently, predictably and cost-effectively in acquiring new customers is through direct mail marketing. When you develop a successful cost-effective direct mail programme you’ve got an extremely valuable asset. You’ve got a system that you can use over and over again for a long time with predictable results.

To use direct mail to effectively acquire new customers or clients you have to deal with demographics. Demographics are the statistical information about people that marketers use to select and target their prospective customers and clients.

Today computers have added a huge extra measure of sophistication to the collection and organization of demographics. So that it is literally true that if you can describe it you can get it. This makes it critically important to know as much as possible about your present customers and your desirable customers. The more information you have about the commonalities in your customer base the more efficiently you can select prospects.

Here’s a partial list of demographic information you might compile about your coaching clients – age, sex, marital status, home ownership, car ownership, major purchase behavior, credit card possession, income level, occupations, response to mail order offers, magazines subscribed to, satelite TV subscription.

By collecting and analyzing data about your customers you might find, for example, that a significant majority of your best coaching clients are between 30-35 years of age, male, married, own their own homes, have bought a new car within the last three years, have bought a flat screen/plasma television set in the last two years, have a Visa card, earn between £25,000-£40,000 a year, are in advertsing or middle managers, are known mail order purchasers, subscribe to GQ and have satelite television.

If you have that information you have the power to very efficiently selecting new groups of targeted prospects. Neil Asher

If you’d like to find out more about having a life coach or becoming a life coach copy and paste this URL into your web browser:

Become a life coach

and ask to speak to one of our brilliant team

with much warmth Neil Asher

Neil Asher 

Neil Asher Internet Mo Keteers

Neil Asher’s Internet Mo Keteers!

Neil Asher Group!

JOIN! https://www.movember.com/uk/register/details/team_id/351220 

Look like a porn star for a month Neil Asher

Neil asher

Hi!

Join the Internet Mo Keters & Help Raise Money For Mens Health!

Moustache Season is upon us, so I’ve decided to register for Movember and embrace the hair of the wild. I’ve pledged to cultivate a genuine 100% face grown moustache for 30 days to raise awareness and funds for men’s health, specifically prostate and testicular cancer.

Now, I’m on the hunt for fellow trusty and fearless pioneers to join me by signing up to my team.

The Internet Mo Keters!

Together we can change the face of men’s health.

To join my Movember team go to

https://www.movember.com/uk/register/details/team_id/351220 

Movember is about raising funds and awareness for men’s health, specifically prostate cancer and testicular cancer. Did you know one man dies every hour from prostate cancer in the UK each year and more than 2,000 men will be diagnosed with testicular cancer this year.

I for one want to make sure that EVERYTHING possible is done to help prevent testicle cancer… I love my testi’s!

The more people we can get to become Citizens of Movember, the more lives we can impact. You can either grow a moustache as a Mo Bro, or join as a Mo Sista to show your support and help recruit other Mo growers to the Internet Mo Keters team.

Once registered, Movember will send you all the information you need to raise funds and start raising awareness for men’s health as part of my Movember team.

With our marketing savvy we could really make a difference so lets get with the fuzz!

If you’d like to find out more about the type of work you’d be helping to fund by supporting Movember, take a look at the Programmes We Fund section on the Movember website:

http://uk.movember.com/about

Please join me at

https://www.movember.com/uk/register/details/team_id/351220

Neil (internet Mo Keter) Asher

P.S 30 days of not shaving sounds like heaven to me! All for a good cause too

Neil Asher

Well it’s a kinda nice day today so i thought i’d something on marketing for you

So here’s Four Simple Ideas From Neil Asher

You’ll notice i communicate with you a lot I use of a frequent contact system (www.totalbusinesscart.com) to communicate with all my clients and i do it in order to develop a good relationship with you, so i thought i’d talk about that.

So when you set up your own communication system, here are some simple ideas to carefully consider:

#1: Most coaches invest too much in chasing new clients and too little in doing additional repeat business with their existent clients.Neil Asher

#2: The satisfied coaching client is predisposed to purchase again. Purchase more and purchase something different.

#3: It costs less to motivate a known coaching client to purchase again than to acquire a new client.Neil Asher

#4: Coaching clients are only fickle because a new competitor is paying more attention to them than you are.

Regardless of the layers of distribution between you and your customer you should establish some direct link. The owner of a restaurant can do that by coming around and chatting personally with the customers. The chief executive officer of a large company can do it with a newsletter and maybe a hotline telephone number.

You as a coach can ensure that you are continually providing the highest level of service and setting high standards for you and for your clients.

Here are some of the ways that direct mail can be used to communicate with established coaching clients.

#1: To introduce new products or services Neil Asher

#2: To give advance notice of and explain price or fee increases.

#3: To offer special discounts or premiums.

#4: To provide useful information.

#5: To give recognition to top customers.

#6: To announce seasonal sales.

I’ve rarely seen a coaching business that could not increase and improve through increased direct marketing to present clients.

Now here’s a real marketing secret.

It is a true secret. Most coaches make a critical, crucial error in this area. I’ve personally made this error many times.

Here’s the Neil Asher secret.

When marketing to established existent customers you should still tell your entire sales story every time.

Do not make the mistake of assuming knowledge on the part of the customer.

Do not take shortcuts with existing customers and do not feel that you are boring them by telling the same story repetitively.

If you have quality, service, guarantee price or other advantages point them out each and every time you deliver a sales presentation.

95% of the coaches i mentor desperately need to place a new higher value on their clients. That’s been the message of Tom Peter’s initiated excellence movement. It’s the message behind the government hearings taking place investigating the airline’s industry of abuse of its customers. If your business is not performing as well as you would like it’s a message you should listen to also.

Communicate with your customers and you’ll do more business and have more fun doing it! Neil asher

If you’d like to find out more about having a life coach or becoming a life coach copy and paste this URL into your web browser:

Become a life coach

and either myself or one of our brilliant team will get back to you

with much warmth

Neil Asher

Neil Asher - Tough Love

Neil Asher

“Let’s have a frank talk about how people really succeed.

You know what I see?

100 people will read the EXACT same book I did and come back with 100 reasons WHY it won’t work… or doesn’t fit their situation…

Some people just like to make excuses instead of money – NO PROBLEM… leaves more on the table for us… winners DO something even if it’s wrong- they just GET STARTED.

Losers say the ‘timing’ isn’t right. They figure their computer is too slow or not updated… so they WAIT until they get a faster computer or the “right” software to start their Internet biz- then they will DO something to work on their MAKE MORE MONEY PLANS…

They wait.

They wait and they feel sick because they missed yet another opportunity-

Opportunity disguised as WORK.

Gheesh.

They wait until everyone else around them is making money by working a realistic plan and then call those who do make money “lucky”.

My opinion: Make your own luck.

Work hard, but DO SOMETHING.

If you buy a book, implement at least one idea you found!

How many books have you read this year and how many ideas have you implemented due to this new found knowledge?

Tell the truth – at least to yourself.

Take responsibility for yourself and you’ll see that success isn’t far from you.

If you’re already successful you know what I’m saying is true.

If you’re not successful, it’s something to think about.

Try This too