Neil asher - How To Think Successfully
Today I want to switch gears a bit and talk about thinking. More specifically, thinking to succeed.
There's an excellent scene in an old motivational film by Doctor Eden Rowell titled, 'You Pack Your Own Chute," that illustrates the problem with most thinking and the way you have to think to succeed. Doctor Rowell draws a 1 and an 'X' in the sand and challenges a friend to turn it into a six with one line. He tries several possibilities, putting a one behind the 'X.' Finally she draws an 'S' in front making the drawing into the word 'six.'
Her friend protests saying that she indicated it had to be done with a line but an 'S' is nothing more than a curved line it's just that we think of a line as being straight. We need to be able to step outside the confines of conventional, habitual thinking.
A classic example of the problem, of course, is the railroad industry. They mistakenly thought they were in the railroad industry instead of seeing themselves in the transportation industry Neil asher.
What business are you in? As your business grows and prospers you'll probably redefine that business many times. McDonald's, for example, began as a hamburger stand. Today among other things McDonald's is a huge and powerful commercial real estate company investing and building a property empower with franchisee's leases as funding.
Continual frequent rethinking of what your business is, should be, can be and will be is a great success strategy. Regardless of the redefinition though the most important strategy of all is playing simple excellence. The book 'In Search of Excellence,' has been very good for business. It has caused many companies and business people to do better thinking about the quality of what they do and produce.
As I travel, fly airlines, stay in hotels, rent cars, eat in restaurants, deal with many different people supplying the different companies I have interests in, I'm most often disappointed by the lack of excellence and the lack of concern for excellence apparent in most businesses. But thrilled by the occasional examples of real commitment to quality.
Fortunately the British consumer and the business client is, I think, growing gradually more demanding and those firms that invest as much time, effort and money in fostering quality and products and customer service as they do in advertising, are going to see real dividends from their decisions.
In my opinion the way for a hotel chain to become number one is to cut their ad budget and invest in better people and more training for their front desk staffs. A car dealer could prosper by making their service departments better rather than getting a better ad agency. The excellence movement sparked by that book is a good positive, productive encouraging one. I think every business person should read 'In Search of Excellence,' 'Passion for Excellence,' and other books about quality and think of quality as a marketing strategy.
With my kidz 5 a day business I strive for customer service above and beyond what people expect, it costs a little more to provide but the payoff is twofold:
1. My customers love it and enthusiasticlly recomend us, we love neil asher!
2. We feel better as a result of this, I think this is a very over looked part of giving great service, your team will do better if they feel they are helping and making a difference. It's an intangible thing but I believe a very important one.
with much warmth